There’s an excellent article at Kidscreen.com on how Echo Boomers (Millenials) view their role as parents and relate to marketing. This is a worthy read for anyone developing a way to pitch their children or family ministry to parents.
Here are some highlights:
1) Echo Boomers value self-expression and encourage their children to do the same. They look to reveal thier personality w/ personal fashion, iphones, facebook.com, myspace.com.
– 39% of Echo Boomers agree with the statement “I follow the rules” as opposed to 57% of Xer’s.
– Echo Boomer parents challenge parenting “experts” and tend to see themselves as the source of sage advice.
2) Echo Boomers tend to live in the moment and not plan.
– Saving for retirement/college is a lower priority
– Xer parents valued edutainment toys. Echo Boomers seem to just want their toys to be fun.
3) Both Echo Boomers and Xers place a high premium of spending time with family.
4) Both groups are concerned about the volume and quality of advertising their children are exposed to.
5) Both Echo Boomers and Xers believe that with proper supervision that they can use media to reinforce their values.
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