“Smarty Pants” reveals kids brand preferences
http://www.kidscreen.com/articles/news/20091009/smartypants.html
Nintendo’s Wii and DS have topped market research and Norfolk, Connecticut-based consulting firm Smarty Pants’ list of 100 Most Loved Brands of 2009.
With kids participating in more than US$500 billion in consumer spending every year, Smarty Pants president Wynne Tyree notes that the top brands aren’t traditional “for kids only” brands, with many of them not marketed directly to kids.
Rounding out the top 10 are Oreo, McDonald’s, M&Ms, Doritos, Nickelodeon, Kraft Macaroni & Cheese, Cheetos and Disney.
Smarty Pants also conducted a Young Love study among 4,700 US kids and parents, and brands that scored with the six to 12 set delivered on quality family time, age-appropriate content, parent-approved indulgence, variety/choice, accessible “cool” and chatter-worthy advertising.
Brands like Nickelodeon and McDonald’s, which appeal to kids and tweens across gender received the highest brand affinity scores and usage. Brands that allow kids to connect with their families were also at the top.
For more info, check out www.asksmartypants.com.
Hey Larry,
Have you considered putting a team together to use video games as a format for teaching/training? The most loved video games are great stories with great graphics and images. We’ve got a great story and this medium seems untapped. Had a few friends that wanted to produce an anime Bible but the only publishing house that was interested in helping them didn’t want a bold anime type structure (Eve would be hot – that sort of thing). My friends backed out and what eventually got produced was a second rate comic book version that was embarassing. Just wondering if you’ve ever toyed with the idea of using different mediums that kids seemed to be drawn to already? The cutting edge public schools are changing their teaching away from the classroom structure to more project based learning. I would think we’re going to need to do the same sooner than later too. Have you considered other mediums?
Blair
Our worship pastor created this using some XOBX game that allowed you to create levels. Somehow Brian added pixs of staff members into it.
http://vimeo.com/2808658
Here’s the video.